How Just One More Watch Became a Career (and Launched Erebus) | Jody Musgrove Interview
Stephen interviews Jody Musgrove of Just One More Watch, the affordable-watch YouTube channel he started in 2016 that has grown to over 360,000 subscribers, 1,400 videos, and 118 million views. Jody explains how the channel began as a hobby and evolved into his main income, his focus on value for money, and how he built a consistent studio-based format while upgrading production over time and later hiring an editor and thumbnail help. He discusses adapting content based on analytics, including using list videos to recover viewership, and describes the shock of YouTube mistakenly deleting his channel in July 2021 before restoring it about 18 hours later. Jody also covers launching his watch brand Erebus in 2023, balancing reviewing with selling a product, and his advice to creators: start, have a direction, and stay consistent.
