That UFO Podcast: From Two Listeners to 15 Million Downloads and The Leap

What started as a hobby during the COVID lockdown has become Andy McGrillen's full-time career as the creator and host of That UFO Podcast.

In April 2020, Andy bought a microphone, cleaned out an old shed, and recorded his first interview with little knowledge of podcast production. His first episode attracted just two listeners; one of them was Andy himself. Six years later, his podcast has surpassed 15 million downloads and more than 800 published episodes.

In this episode of Produced By, Andy shares the journey from those early recording mistakes to interviewing prominent figures in the UFO community, appearing on British radio and television, and landing a traditional publishing deal for his book, Atlas of Unidentified Flying Objects.

We also explore how Andy built a loyal audience, developed multiple revenue streams, and recently made the leap from a 13-year career at Sky to full-time independent podcasting.

It's a conversation about learning as you go, building something one episode at a time, and discovering that a passion project can become something you never imagined.

Resources

That UFO Podcast Website


  • (00:00) - Intro
  • (02:45) - Leaving Sky Behind
  • (05:13) - A Lifelong UFO Fascination
  • (06:05) - The Childhood Sighting
  • (12:21) - UFO Interest Without Community
  • (13:53) - Why Start a Podcast
  • (15:53) - COVID Shed Studio Setup
  • (18:22) - Landing First Guests
  • (21:47) - Editing Lessons and Early Downloads
  • (23:56) - Nick Pope Audio Disaster
  • (28:01) - Recovering and Upgrading Tools
  • (29:22) - Early Audio Mistakes
  • (30:39) - George Knapp Breakthrough
  • (33:31) - Booking Guests Strategy
  • (34:25) - Dream Guest Wishlist
  • (36:23) - Guest Hierarchy Reality
  • (39:04) - Becoming Media Commentator
  • (40:43) - Book Deal After Grusch
  • (44:19) - Writing Atlas UFOs
  • (46:52) - Going Full Time Monetization
  • (48:31) - Improving YouTube Production
  • (50:41) - Editing Control Freak
  • (51:58) - Advice For New Podcasters
  • (54:34) - Unexpected Podcast Gifts
  • (57:36) - Where To Find Andy
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Creators and Guests

Stephen Cross
Host
Stephen Cross
Founder: Second Signal Media and Produced By
Andy McGrillen
Guest
Andy McGrillen
Andy McGrillen is the creator and host of That UFO Podcast, an independent show with over 15 million downloads that he has grown from a pandemic passion project into a full-time podcasting career.
That UFO Podcast: From Two Listeners to 15 Million Downloads and The Leap
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